Stop paying for inferred audiences.

Buy verified attributes—without IDs, tracking, or PII. Cue gives advertisers confidence in open-web and CTV buys where inference is unreliable.

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The problem isn’t spend — it’s confidence.

CTV and open-web buying breaks down when audience attributes are inferred instead of proven. Cue delivers permission-based, cryptographically verifiable traits at decision time—so you can pay premium CPMs only when the audience quality is real.

Fewer verified impressions beat more guessed impressions.

Per‑session signed attributes, not probabilistic guesses.

Fraud‑Resistant

Cookieless by design; less spoofing, more signal integrity.

Performance‑Based

Test vs. your baseline and keep the incrementality.

Fewer verified impressions beat more guessed impressions.

Cue lets you bid on verified traits so spend aligns with reality, not inference.

FAQ

Cue verifies attributes with permission and proofs; it doesn’t guess from IDs.

Verified cohorts reduce waste; pilots quantify lift vs your baseline.

Cue produces verifiable attributes and auditable receipts without creating identity graphs.

Any permissioned attribute Cue can verify (eligibility predicates, in-market intent, subscription status, etc.).

Cue works alongside existing buying paths; pilots start with one attribute and a measurement plan.

The point is verified reach; scale grows as publishers adopt verification.

No identity shared; scoped signed claims only; no PII in motion.