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Add verification to programmatic — without IDs.

Cue is a software-only trust layer that emits permissioned, cryptographically verifiable audience claims and delivery receipts. Partners use these claims to create premium packages, reduce waste, and restore confidence in CTV and the open web.

Partner with Cue

The gap isn’t reach. It’s trust.

In CTV and the open web, inferred attributes and weak verification depress CPMs. Cue upgrades the bidstream with proof-based signals so platforms can price inventory like premium again—without building identity graphs.

Key Benefits

Proof-based signals: Per-session verified attributes you can pass through existing pipes.

CTV confidence upgrade: Restores buyer trust where measurement and identity are weakest.

Incremental revenue: Premium pricing for verified packages; differentiation vs commoditized supply.

Privacy maximalist: No PII in motion; no cross-site IDs; consented claims only.

Technical Integration

For SSPs/Exchanges: Accept Cue’s signed attribute fields + verification metadata; optional delivery receipts.

For DSPs/Trading Desks: Treat verified attributes as premium packages; measure verified vs baseline.

For Agencies: Buy proof-based packages with reduced waste and clearer confidence.

Market Opportunity

Verification gap: Audiences are often inferred, which suppresses CPMs.

Premium demand: High-value categories pay more when eligibility and audience quality are provable.

Outcome: Verified attributes + delivery integrity → higher CPMs and higher buyer confidence.

PARTNERS

Cue is built for publishers, FAST channels, CTV OS platforms, and ad tech pipes that want proof-based monetization without identity risk.

FAQ

Cue passes verified audience signals through standard OpenRTB protocols within the existing bid stream. DSPs, SSPs, and DMPs receive Cue data as additional audience segments. Activate through The Trade Desk, DV360, or any major platform.
Traditional providers infer audience attributes from browsing behavior with 60-70% accuracy. Cue provides audiences who have explicitly verified via permissioned cryptographic proofs and partner attestations — without identity.
Every audience attribute is cryptographically signed and verified through external professional platforms. Users cannot fake credentials, creating a zero-fraud audience segment.
For SSPs and exchanges, integration takes 2-4 weeks and involves adding Cue audience signals to bid requests. For DSPs and agencies, add new audience segments. Technical documentation, sandbox, and support included.
Partnering with privacy-focused platforms reaching hundreds of millions globally. Even small percentages represent millions of high-value users unreachable through traditional ad-blocked environments.
Verified professional audiences command premium CPMs similar to LinkedIn's $60 rates, compared to typical web CPMs of $2-5, creating new revenue streams.
Users opt-in explicitly to share professional attributes, maintain control, and can revoke consent anytime. Only verified attributes are shared. GDPR/CCPA compliant.
Detailed analytics segmented by verified attributes, integration with existing measurement platforms, and dedicated account management for optimization.

Get Started Today

Partnership Inquiries:
Grainger McKoy
CEO, Cue
415-745-1776
Get on my calendar.

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